About me
For more than 25 years, I've helped organizations bring their ideas to life through strategic thinking, creative leadership, and impactful design.
I believe the best creative work comes from open communication, constructive feedback, and honest collaboration. My approach is straightforward, respectful, and focused on finding the best solution.
- Strategic thinker who connects business goals, audience needs, and creative execution.
- Experienced in leading complex projects from concept through delivery while consistently meeting deadlines.
- Skilled at developing efficient workflows, improving processes, and optimizing team productivity.
- Strong collaborator who builds productive relationships across creative, marketing, and leadership teams.
- Maintains high standards for quality, brand consistency, and attention to detail across all deliverables.
- Adaptable creative professional with experience across branding, marketing, print, digital, video, and multimedia channels.
- Embraces emerging technologies, platforms, and creative tools to continuously improve outcomes.
- Combines big-picture thinking with hands-on execution to solve challenges and deliver meaningful results.
- Positive, approachable leader who values collaboration, mentorship, and continuous learning.
My Skills
These are only a fraction of my skills.
Contact me for more information.
What I do
Print & Digital Design
I create strategic print and digital communications that connect with audiences, strengthen brands, and support organizational goals through thoughtful, effective design.
Logo & Graphic Design
I develop cohesive visual communications across print and digital platforms, ensuring every design element supports the brand, engages the audience, and achieves its intended purpose.
custom presentations
I design custom presentations that combine strategic storytelling, visual clarity, and thoughtful design to communicate ideas with confidence, engage audiences, and drive results.
Email marketing
I design and develop strategic email marketing campaigns that combine audience insights, targeted messaging, and compelling creative to increase engagement, strengthen customer relationships, and support business goals.
Web Development
I collaborate with marketing, content, and technical teams to create and maintain engaging web experiences that support brand goals, improve usability, and enhance audience engagement.
Photography & Video
From creative direction and production planning to post-production and content management, I ensure photography and video assets are purposeful, on-brand, and designed to support broader marketing and communication goals.
Experience
2022-Present
Informa Markets
Graphic Design Manager
• Built the creative department within marketing, defining its vision, strategy, processes, and long-term objectives.
• Provide creative leadership across branding, marketing, digital, and event initiatives, ensuring alignment between business goals, audience needs, and creative execution.
• Direct internal and external creative resources, including media partners, vendors, and freelance talent, to deliver high-quality, on-brand marketing solutions.
• Champion process improvements, workflow development, and strategic planning efforts that enhance team efficiency and project delivery.
• Leverage marketing technologies, audience insights, and data-driven targeting strategies to strengthen campaign performance and customer engagement.
• Collaborate with global marketing, digital, and creative teams to develop integrated campaigns, optimize customer experiences, and advance organizational objectives.
2019-2022
AllianceRx Walgreens Prime
Senior Designer
• Partnered with cross-functional teams and executive stakeholders to develop strategic marketing, digital communication, and customer experience initiatives.
• Played a foundational role in building the creative department, establishing workflows, processes, and collaboration frameworks that improved operational efficiency and project delivery.
• Coordinator for translation vendors to ensure accurate, culturally appropriate, and brand-consistent multilingual communications.
• Collaborated with IT and marketing teams to design customer and patient engagement journeys across SMS and digital communication channels.
• Designed and produced websites, email campaigns, and digital marketing assets utilizing Sketch, MyEmma, and Salesforce Marketing Cloud.
• Helped bridge the gap between marketing strategy, customer experience, and creative execution to deliver effective, audience-focused communications.
2017-2019
Orlando Health
Instructional Designer
As part of the Orlando Health Human Resources team, I partnered with Corporate Compliance and Learning & Development to create engaging educational materials, annual compliance training, and interactive learning experiences for hospital team members. I designed and developed eLearning modules, instructional animations, and supporting communications while also serving as an administrator for the Cornerstone OnDemand Learning Management System (LMS), providing platform maintenance and back-end support.
The training materials and learning modules I developed in 2017 continue to serve as a core component of Orlando Health's required annual education program, reflecting their effectiveness, longevity, and lasting organizational value.
2015-2017
Red Lobster – Corporate
Senior Graphic designer
Designed and produced print and digital marketing materials for internal communications, promotional campaigns, and customer-facing events, maintaining brand consistency across multiple channels. Supported the development and implementation of eLearning initiatives for employee onboarding and continuing education, helping enhance training and organizational engagement.
2014-2015
Golf Channel
Senior Graphic Designer
Partnered with the motion graphics department to create broadcast-ready visual assets for live television programming, contributing to the on-air presentation of nationally recognized sports content. Developed integrated marketing and promotional materials for Golf Channel and GolfNow while maintaining brand consistency across print and digital channels. Served as a mentor to junior designers, fostering creative growth and supporting the development of high-quality work across the team.
2014-2014
Darden
Senior Graphic Designer / Image Library Manager
Developed strategic print and digital marketing solutions for Darden's family of nationally recognized restaurant brands, supporting internal initiatives, consumer campaigns, special events, and retail programs. Served as a steward of brand identity and visual standards, overseeing photography assets and ensuring consistency across multiple brands and marketing channels, including LongHorn Steakhouse, Olive Garden, Red Lobster, Seasons 52, Bahama Breeze, The Capital Grille, Eddie V's, and Yard House.
2014-2014
Hard Rock Cafe International
Freelance Senior Graphic Designer
Supported the rollout of a Hard Rock International brand refresh by designing cohesive print and digital marketing materials aligned with updated brand standards, ensuring consistency across multiple customer touchpoints.
2012-2013
Hilton Grand Vacations
Senior Graphic Designer - Email Campaign Marketing
Led the design and execution of email marketing campaigns for promotional and segmented audience initiatives, delivering brand-aligned communications that supported engagement goals. Maintained and managed brand standards for Hilton Grand Vacations across digital marketing assets.
2009-2012
Orlando Health
Senior Graphic Designer / Art Director
Led art direction and creative strategy for marketing and communications initiatives, guiding concept development through storyboarding, mood boards, brainstorming, and visual storytelling to define campaign direction and execution.
Directed day-to-day creative operations for Orlando Health, including resource management, project planning, budgeting, scheduling, and coordination with internal teams and external vendors.
Served as steward of brand identity and visual assets, overseeing photography direction, asset management, and consistent application of brand standards across all communications. Mentored emerging designers and interns to strengthen creative output and team capability.